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Research casts doubt on link between popularity of e-cigarettes and desire to smoke tobacco. The majority (96%) of qualitative responses given in interviews with 100 non-smokers aged between 16 and 29, showed young people were able to clearly differentiate between smoking traditional cigarettes and e-cigarette use, with most expressing disinterest in vaping, considering the devices were used only for attempting to quit or reduce tobacco consumption. There was no reported change in the respondent