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Surveys of e-cigarette users (vapers) overwhelmingly demonstrate that almost all of them (even up to 99 percent) are smokers or former smokers. After surveying all the available science on health risks of vaping as compared to smoking, both Public Health England and the Royal College of Physicians have estimated that vaping is at least 95 percent safer than smoking.

Research casts doubt on link between popularity of e-cigarettes and desire to smoke tobacco. The majority (96%) of qualitative responses given in interviews with 100 non-smokers aged between 16 and 29, showed young people were able to clearly differentiate between smoking traditional cigarettes and e-cigarette use, with most expressing disinterest in vaping, considering the devices were used only for attempting to quit or reduce tobacco consumption. There was no reported change in the respondent