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Millions of long-term smokers have developed diseases that have caused them to die early. It is well understood that these diseases are caused almost exclusively by inhaling smoke. Vapor products, commonly referred to as electronic cigarettes, or e-cigarettes, do not burn tobacco or any other material, and so do not produce the smoke that causes smoking related diseases.

E-Cigarettes are a much safer, tobacco-free alternative to smoking and have helped millions of smokers around the world to quit. They provide the nicotine to which smokers are addicted and the familiar hand-to-mouth smoking ritual, but without all the tars, chemicals and gases that cause almost all the harm from smoking.

Scientists at British American Tobacco have compared the potential for cigarette smoke and Vapour to cause genetic mutations in bacteria strains. Genetic mutations are thought to be involved in the development of cancer and this study will add more weight to the argument that Vaping should be being championed by the likes of the World Health Organisation rather than being treated with caution.